NISSAN | DESIGN

How do you bring two distinctly different worlds together in a cohesive and intentional way? That was our challenge when we concepted, produced and directed this co-branded commercial series for the new Nissan Altima and Disney’s Mary Poppins Returns.

 

We used every cinematic technique available to create a magical middle ground between the two brands - using specially foleyed sound design, a beauty shoot with the picture car and a musically driven edit.

 

Immersively captured interviews with the filmmakers and car designer led the narrative in this homage to technology and design where anything is possible… even the impossible.

Directed and Produced by 1983.

Client: Nissan / Disney

Agency: Ignition

 1983 Creative LLC © 2020 All rights reserved.

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